果断地规划出你应该做什么，而不是你能做什么.
With more than 20 years of experience, our in-house design strategy and UX firm, OtherLeft, has helped Fortune 500 companies and startups launch innovative digital products. 我们以用户为中心，以研究为导向的设计过程确保我们发现 and 验证用户的实际需求. 我们总是先问:“我们有什么问题? 试图解决?". 我们使用用户研究、旅程地图和原型来验证我们的产品 assumptions and clearly define the solution in terms of what you should do, not what you could do. This approach significantly reduces project risk around budget and timeline and ensures that the product solves the right problem and truly meets the business's needs.
产品开发很难.
产品开发失败的原因有很多. 可能是因为利益相关者缺乏一致性， underestimating the total effort needed, lack of a clear product decision-maker, or failure to 适当地识别已证实的和假定的用户需求. 失败可能意味着推迟发射 your product, wasting massive time and capital, or even the loss of your startup.
根据PMI，
使所有利益相关者保持一致
我们的产品 strategy specialists will help you identify who all of your stakeholders are — from the principles in your company, sales staff, customer service, the end-user, and even your vendors. 我们会帮你实现他们的期望.
准确地确定项目范围
We'll help you properly estimate the total effort that building a new product will actually take. Most companies tend to underestimate, which could throw off the timing of your product launch 营销活动.
确定项目所有者
Without a decision-maker, it will become very difficult to meet your team's initially targeted 电竞赛事竞猜APP表. 为了避免陷入审批循环，我们将明确地帮助您 在项目开始之前定义角色.
证明用户需求
Don't risk the entire success of your project by assuming what your customers need. 我们的产品 strategy experts will adequately research your stakeholders' proven needs to ensure the return 你所期望的投资和效率收益.
以人为本的设计方法.
Starting with a great idea and immediately rushing to production will almost always 最终得到一个难以使用的产品. 没有适当的尽职调查和研究 identify the market problem, create a solution design, and build a list of requirements and user 故事，你的产品很可能无法达到它的目标. 我们以人为本的设计 approach is a left-to-right process that works to bring clarity and untangle all of the 开发开始前的困惑.
市场问题
We start by defining the market problem, which begins by identifying who the stakeholders are and reconciling their vision of how to solve the problem to what the end-users actually need. We do this by creating a problem statement to really understand the problem we're 试图解决.
解决方案设计
Now it's time to get into the solution design by doing design research to understand their real 需求和他们的观点. 这包括创建线框图、产品架构和 design research so that everyone can walk away in agreement with a well-documented concrete solution.
需求/用户场景
Finally, we look at a list of beneficial requirements and user stories that clearly tell the developers what to do and what the acceptance criteria are. 在这一点上，我们开始开发. It's not a perfectly straight line, but we're nowhere near the tangled confusion at the beginning.
电竞赛事竞猜APP
清除了几乎所有的困惑之后，我们就可以开始开发了. 总有一些事情 that has to change at this point, but now you can get into smooth configuration testing and 随时调整. 不久之后，你就可以顺利推出一款易于使用的产品 end.
从“可能”到“应该”.
We help businesses every day take all they could do and figure out what they should do. Our job is to research and document how your users think and then create visuals and products that help 他们的日常生活. 我们与初创公司和大型组织合作，帮助他们思考 through what problem they're 试图解决 and make sure the answer aligns with their stakeholders' and users' needs and interests to end up with an easy-to-use product. 我们从 可以到应该 by clearly defining and designing the product before it gets developed.
从问题开始
Design based on what's known at the start, and you could end up with a product that doesn't solve 用户需求.
Design based on what you discover with a clearly 定义问题陈述, stakeholder 访谈和用户研究.
我们的第一步 OtherLeft 几个版本的发现是否在一个清晰的 定义问题陈述. 如果你是一个领导者或企业家，你的主要责任是 to determine if it will be worth developing your idea into software, it is critical to be very 清楚问题所在. 这是一个特定的问题，只能通过问“那个人是谁”来解决? 他或她的痛点是什么? 无论问题是什么，与利益相关者面谈和用户 研究，我们将成功定义终端用户.
了解人类
Design for the hypothetical user/human using the product could be solving the leaders' 理解用户，而不是实际用户的问题.
Design for exactly who will use the product by building personas and journey maps.
下一步是了解你要服务的人类. 即使你很清楚问题所在，并且已经建立了成本模型, 你可能犯了为假想的人类设计的错误. Often the user's problems are different from the leaders' understanding of them. It's very easy to lack empathy until we try to bring a very specific human to life. 避免这一步是一个严重的错误, which is why we create personas and journey maps of your end-users to build empathy for a real person.
你最终会得到什么
Get "buy-in" to an idea to build a technology product, but then stakeholders may be imagining 不同于那个产品的解决方案.
Clearly design the product to lay eyes before development begins by creating wireframes, design 和原型.
To ensure your product is the right one and there's a market for it, we clearly design the product using wireframes and design comps so that everyone can lay eyes on it before development 甚至存在. With these wireframes and design comps, we can make a clickable prototype that 开始感觉像应用程序本身. 这样的东西修起来很快. 现在你有了 really good sense of what the product itself is going to do, and you can make pivots without 让你的公司进行昂贵的重建.
开发和实施
Set a budget for a product, hand it off to development with the information available, and hope 为了最好. But there's no way to know if the investment will solve the problem at hand or 产生预期的影响. 你甚至不知道你的产品是属于你的还是属于你的 用户的想法.
Have defined what problem you're 试图解决, what all stakeholders need in a solution, whom you're building for, and precisely what will be built with user stories, prioritized product 路线图和技术战略.
Often user experience design and product design silo themselves away from forming a 技术合作关系. 这最终成为最昂贵的错误之一，因为这个过程 内容聚合的问题没有得到充分的考虑. 重要的是要确定每个 piece of information is coming from, what the process of aggregating it is, and whose 负责收集. 只有经历了这个过程，你才能正确地估计如何 这要花很多时间.